Welcome To The 2nd
We curate premier brands that use clean, modern ingredients designed specifically for male-identifying individuals. We celebrate a vision of masculinity that is expansive, inclusive, and confident.
Our Staff Favorites
Best Picks from The 2nd Team
- $53.00
- $53.00
- Unit price
- per
The Balance Restore Serum from Mistr is a revitalizing daily treatment formulated to renew your skin's appearance, improve its elasticity, and even out its tone. This serum features a one-two...
- From $14.00
- From $14.00
- Unit price
- per
Our incredibly effective odor-preventing deodorant goes way beyond being aluminum-free. Named by Men's Health as Editor's Choice, it goes on clear and non-sticky, dries quickly and won't leave pit stains...
- From $16.00
$22.00- From $16.00
- Unit price
- per
This high-performance natural deodorant from Jack Henry is designed to work with your body, offering all-day odor protection without aluminum or baking soda. The advanced, pH-balanced formula glides on clear...
- From $9.00
- From $9.00
- Unit price
- per
If you have skin that gets red, tight, or irritated easily, finding the right face wash is crucial. This cleanser from Geologie is specifically designed for sensitive skin. It does...
- $38.00
- $38.00
- Unit price
- per
This is the shampoo for achieving true hair harmony. The Equilibrium Shampoo from Firsthand Supply is a gentle yet effective formula designed to bring your hair and scalp back into...
- From $35.00
- From $35.00
- Unit price
- per
Concentrated formula rich in antioxidants and skin brighteners such as vitamin C, aloe vera, and mulberry root. Improves the appearance of dark spots for a smooth, radiant, more even skin...
Top Picks and New Products
- $59.00
- $59.00
- Unit price
- per
This is a high-performance, dual-action treatment specifically engineered to tackle tired-looking eyes. The Y Code's "Well Kept" is an advanced eye serum that works in two ways: it provides immediate...
- $25.00
- $25.00
- Unit price
- per
Soothe, nourish, and deeply cleanse your skin with Mistr's Hand & Body Wash. This is a moisturizing gel formula, featuring sweet, earthy notes of sandalwood and basil, that builds to...
- $98.00
- $98.00
- Unit price
- per
This is the perfect gateway to a grooming routine that enhances your skin's health and simplifies your daily regimen. The Mistr Re Set is tailored for men who are stepping...
- $29.40
$42.00- $29.40
- Unit price
- per
This is your daily, all-in-one defense against the elements. Atwater's Skin Armor is a high-performance mineral facial sunscreen that provides powerful protection without feeling heavy or greasy. This advanced formula...
- $15.20
$19.00- $15.20
- Unit price
- per
This Multi-Purpose Moisturizer from Supply is designed to give your skin deep, lasting hydration without the shine or greasy feel. This lightweight, oil-free cream absorbs quickly to revitalize dry cells...
- $84.00
- $84.00
- Unit price
- per
This is your targeted routine for a brighter, more refreshed appearance. The Dark Circles Skincare Set from Cardon is expertly curated to combat the look of dull, tired skin. This...
- $108.00
- $108.00
- Unit price
- per
This is your straightforward, effective routine for addressing the common signs of aging. The Cardon Anti-Aging Skincare Set brings together three essential products designed to work as a team to...
- From $16.00
$22.00- From $16.00
- Unit price
- per
This high-performance natural deodorant from Jack Henry is designed to work with your body, offering all-day odor protection without aluminum or baking soda. The advanced, pH-balanced formula glides on clear...
- From $29.00
- From $29.00
- Unit price
- per
Think of this serum as your skin's daily bodyguard. Geologie's Vitamin C+E Ferulic Serum is a powerful antioxidant treatment designed to protect your skin from the environmental stress it faces...
- From $9.00
- From $9.00
- Unit price
- per
If you have skin that gets red, tight, or irritated easily, finding the right face wash is crucial. This cleanser from Geologie is specifically designed for sensitive skin. It does...
- $16.00
- $16.00
- Unit price
- per
Voted 'Best Overall Shave Cream' by BYRDIE, this conditioning shave cream will make you ditch the canned stuff for good. This conditioning shave cream is formulated with Shea Butter and...
- $40.00
- $40.00
- Unit price
- per
This award-winning cleanser from Jackfir is a double-duty powerhouse, designed to both exfoliate and hydrate your skin in one simple step. It effectively removes the grime, sweat, and pollution from...
- $24.00
- $24.00
- Unit price
- per
Just in case you might have missed a spot, follow up with this balancing tonic. Apply gently with a few quick pumps onto clean skin for immediate hydration and balance....
- $48.00
$54.00- $48.00
- Unit price
- per
There is too much to do in a day to waste spending hours in the bathroom getting ready for it. Blind Barber’s Essential Shave Set is the perfect 3-Step...
- $46.00
- $46.00
- Unit price
- per
Not all supers wear capes. Some come in bottles. We put the “super” in serum by supercharging this formula in every way. Antioxidants, adaptogens, and botanicals unite to deliver a brighter,...
- $124.00
$148.00- $124.00
- Unit price
- per
Your essential daily skincare routine. Cleanse, treat, hydrate, and protect with our every day essential skincare routine. Relax And Repair - Ultimate Anti-Aging Moisturizer (60 ml) Super Serum - Ultra Luminous...
Caldera + Lab
Introducing our Newest Brand
- $65.00
- $65.00
- Unit price
- per
This is a nutrient-dense, rich moisturizer designed to deeply hydrate your skin and combat the visible signs of aging. "The Base Layer" from Caldera + Lab works to improve the...
- $88.00
- $88.00
- Unit price
- per
This is a concentrated serum designed to tackle the three most common eye concerns: fine lines, dark circles, and puffiness. The Eye Serum from Caldera + Lab is a multi-tasking...
- $308.00
- $308.00
- Unit price
- per
This is the clinically-proven, 3-step skincare system from Caldera + Lab, now upgraded with their targeted 360-degree eye care. This enhanced routine provides everything you need to cleanse, hydrate, repair,...
- $167.00
- $167.00
- Unit price
- per
This is a complete, 3-step system from Caldera + Lab designed to address hair thinning by focusing on the source: your scalp. It takes a "scalp-first" approach, treating your scalp...
- $220.00
- $220.00
- Unit price
- per
This is the best-selling, clinically-proven 3-step skincare system from Caldera + Lab, formulated to deliver comprehensive results. This routine is designed to cleanse, hydrate, and visibly improve your skin's appearance,...
- $40.00
- $40.00
- Unit price
- per
This is the daily sunscreen designed to solve all the reasons you might have skipped it in the past. The Face SPF from Caldera + Lab is a 100% mineral...
- $69.00
- $69.00
- Unit price
- per
This is an advanced, skincare-level treatment for your scalp. The Hair Serum from Caldera + Lab is a targeted, anti-thinning serum that works to create the optimal environment for healthy...
- $65.00
- $65.00
- Unit price
- per
This is an advanced, lightweight moisturizer designed to deliver deep hydration and visible skin renewal. The Hydro Layer from Caldera + Lab is engineered to hydrate, visibly reduce lines and...
Latest Blogs and Reviews
From the Wilds of Wyoming to Your Bathroom Shelf: A Conversation with Jared Pobre, the Founder & CEO of Caldera + Lab
What's behind Caldera + Lab? We interview Founder and CEO Jared Pobre about the science, nature, and real...
That Dune Beard. How to Get Oscar Isaac's Beard, Step-by-Step.
That Dune Beard. How to Get Oscar Isaac's Beard, Step-by-Step. Forget the Spice. Let's talk about the real...
More Than a Wash: Why Your Shampoo Should Be Working Harder for Your Hair
If you've ever been concerned about thinning, fine, or weak hair, it's time to think about shampoo not...
Featured
- $59.00
- $59.00
- Unit price
- per
This is a high-performance, dual-action treatment specifically engineered to tackle tired-looking eyes. The Y Code's "Well Kept" is an advanced eye serum that works in two ways: it provides immediate...
- $30.00
$32.00- $30.00
- Unit price
- per
Lather up with our hydrating shampoo, formulated with a unique combination of natural ingredients like moisturizing Argan & Coconut oil. Pair with our Classic Conditioner to restore luster and shine.
- From $14.00
$42.00- From $14.00
- Unit price
- per
Our men's deodorant is formulated without aluminum, baking soda or parabens. It is designed to keep you fresh throughout the day without aluminum or baking soda using natural ingredients - Jojoba...
- From $34.00
$68.00- From $34.00
- Unit price
- per
This foaming facial cleanser balances your skin's microbiome while gently cleaning off dirt and oil. Your face will feel smooth and clean without irritation. Probiotics help to balance the skin's microbiome,...
- $98.00
- $98.00
- Unit price
- per
This is the perfect gateway to a grooming routine that enhances your skin's health and simplifies your daily regimen. The Mistr Re Set is tailored for men who are stepping...
- $29.40
$42.00- $29.40
- Unit price
- per
This is your daily, all-in-one defense against the elements. Atwater's Skin Armor is a high-performance mineral facial sunscreen that provides powerful protection without feeling heavy or greasy. This advanced formula...
- $55.00
- $55.00
- Unit price
- per
It's time to ditch the 3-in-1 and upgrade your shower routine. This Hair + Body Shower Set from Cardon provides everything you need for an invigorating head-to-toe cleanse. This curated...
- $15.20
$19.00- $15.20
- Unit price
- per
This Multi-Purpose Moisturizer from Supply is designed to give your skin deep, lasting hydration without the shine or greasy feel. This lightweight, oil-free cream absorbs quickly to revitalize dry cells...
-
Where Men's Skincare Comes First
-
The 2nd.co
-
Curated Men's Skincare & Personal Care
-
Where Men's Skincare Comes First
-
The 2nd.co
-
Curated Men's Skincare & Personal Care
-
Where Men's Skincare Comes First
-
The 2nd.co
-
Curated Men's Skincare & Personal Care
-
Where Men's Skincare Comes First
-
Where Men's Skincare Comes First
-
The 2nd.co
-
Curated Men's Skincare & Personal Care
-
Where Men's Skincare Comes First
-
The 2nd.co
-
Curated Men's Skincare & Personal Care
-
Where Men's Skincare Comes First
-
The 2nd.co
-
Curated Men's Skincare & Personal Care
-
Where Men's Skincare Comes First